Rhythm
Chicago’s United Center is making it easier than ever to worry if you’re being really weird right now. The stadium announced yesterday that it signed a multiyear deal with local cannabis drink brands Señorita and Rythm—making it the first major arena in the US to offer THC drinks during events. There are still rules in this house. You have to be at least 21 to grab a can, and the beverages won’t be available during Blackhawks or Bulls games. (The NHL and NBA don’t allow cannabis advertising or sponsorships.) All drinks will contain 5 milligrams of THC, which is the main ingredient in cannabis. The announcement comes as consumers cut back on alcohol and a wave of weed bevs rush in to fill the shelf and menu space. In 2025, THC beverage sales were $850 million, according to the data firm Future Markets Insight. By 2028, that’s expected to hit $4 billion... ...if the feds allow it. A federal cap of 0.4 milligrams of THC per beverage, set to go into effect in November, could kneecap the entire hemp industry just as it’s about to take off. Industry groups are lobbying the US government to delay the new cap to 2028. |