Stadium food prices are getting easier to stomach

 

Stadium food prices are getting easier to stomach

A man eating a hot dog outside of Fenway Park.

Rob Tringali/Getty Images

Good news to anyone who has shoved a turkey sandwich down their pants before walking into a football game: Some stadiums are easing up on notoriously high concession prices. So, ponying up for a hot dog and beer will be a little easier to swallow, even if your team is choking.

Clear eyes, full stomachs

The Atlanta Falcons kicked off the trend in 2017 with a “fan first” menu that slashed food and beverage prices nearly in half. Beers that cost $8 were repriced at $5. Hot dogs went from $8 to $2.

The result? The team actually made more money because fans spent more time in the stadium and used their food savings to buy higher-priced items. According to Front Office Sports, from 2016 to 2024:

  • Total transactions at the Falcons’ stadium jumped 30%.
  • Merchandise sales rose 20%.
  • The average number of items per transaction increased 20%.

Beyond Atlanta: Like trap music, Atlanta’s idea has spread to other cities. In 2024, Ryan Smith, the owner of the Utah Jazz (NBA) and the Utah Mammoth (NHL), announced several popular concession items would be priced between $2 and $3. The Phoenix Suns (NBA) and Baltimore Ravens (NFL) later announced similar value meals.

Not everything is cheap. According to AmericanCraftBeer.com, if you wanted to buy a 16-ounce beer at a Washington Commanders game this past season, it would have set you back you back $16.49–an NFL high.

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