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One of the surest signs of rising prices? The hottest place to grab a drink may be your place. With the average price of a cocktail in the US at $13.61 (which would be cheap in some cities), people with 401(k)s are pregaming like college students to save cash, the Wall Street Journal reports:
Others are choosing a stealthier method of getting buzzed for less: sneaking their own booze into venues. And since that crowd gravitates toward smaller bottles, it’s shifting sales. Suntory’s chief executive told the WSJ the company has seen increased demand for nips of Jim Beam and Maker’s Mark, Diageo has started making mini versions of its high-end Don Julio 1942 extra AƱejo tequila, and ALB Vodka said sales of airplane-sized bottles more than tripled in Q1 compared with last year. |